Advertisement

The image has a white, almost glowing center that fades to black near the edges. There is a noose hanging, but instead of a circle the rope is in the shape of a bottle of absolut vodka. It is hanging over a steel table and there is a line of text, similar to the absolut ads, that reads "ABSOLUTE HANGOVER." The ad is a spoof on absolut vodka. The way the text is formatted and the two word phrase are similar to the original ad. Also, the ads are always very simple with an easily spotted bottle somewhere, just as in the spoof. The ad is successful. It points out that alcohol can be dangerous and have serious consequences. It needs to be dealt with responsibly. There is no complex meaning to the ad, at least not one that people would notice at a glance. It seems to be trying to send send a simple message, be careful when drinking. However, the message might be a little overstated. Death is not a direct outcome from drinking. Normally, its from drinking and driving or committing a stupid act while under the influence. Therefore, the idea that the vodka will cause death might not be as effective as possibly having a smashed car in the ad would have been.